At Directive Consulting, we are fiercely committed to delivering a truly exceptional service via PPC, SEO, and Content Marketing.
We love contributing content to the industry and sending team members to top conferences to polish their skill-sets. As a Google, Bing, MozLocal, and Unbounce partner, we like to think of ourselves as a launchpad for our clients and team member's careers. Building a proud alumni is just a slice of our core values.
You, “The Digital PR Manager", are a determined, relentless marketer that’s always looking take your skills to the next level. You are a human sponge who always looking to improve and soak up as much knowledge to improve the company and yourself. You are capable of identifying issues and creating solutions. You might be a perfectionist…but we admire that in order for our clients' online presence to thrive in a world of copycats and bandwagoners.
The Digital PR Manager will be responsible for strategizing new SEO campaigns, crafting content strategies, and reaching out for coverage. Must be career-oriented and hungry to learn.
As an overview, here’s what you will be doing:
*It's not required that you know how to do all of these things already
You’ll identify backlink opportunities for our client through the means of digital PR and blogger outreach.
You will perform outreach to bloggers, press sites, and other similar opportunities in order to gain relevant backlinks for clients. You will test and improve outreach templates.
Your will perform research on client's industries in order to find relevant link opportunities.
You will focus on increasing organic content and client awareness
You’ll measure success by reporting from a variety of resources including Google Search Console, SEMrush, Google Analytics, and Moz
You’ll report your clients’ online presence by tracking + reporting changes in traffic, rankings, trends, and conversions
You’ll share your insights with our team and clients to keep all of us in the loop
You'll tie everything back to business objectives and focus on the initial reason the client hired us
You're passionate about SEO, but you treat business and marketing from a holistic perspective
You’re able to perform extensive research on your client's target market
You have exceptional writing skills and are able to craft quality outreach emails and build relationships online.
When it comes to SEO trends, you know what's coming before it happens. Blogs are your thing, you might have even contributed to an SEO blog in the past.
You know that Digital PR is not an isolated deliverable and you're willing to dive into other departments to provide insight.
Deadlines? You never even get close to them because you are so ahead with your personal time management and communication
Solutions are your thing. Can't is not a word.
The faster the work environment the better for you. You can't help but ask: "What's Next?